Errors, omissions and mail packs that never should have been sent clutter communications channels and dilute your marketing impact. They’re also costly waste that increasingly environmentally-aware consumers frown on.

They're also costly waste that increasingly environmentally-aware consumers frown on.

Data hygiene processes are more than housekeeping. They're communication-critical tasks that will have a real impact on your campaign ROI. And our commitment to them is an excellent example of our passion for getting it right with data so you can get things right with customers.

Data hygiene and de-duplication

Our data hygiene processes have been developed and refined over more than a decade. With this experience we can assure you of responsive, reliable cost-effective service.

We can comprehensively review the database you're using and detect or remove wrong details and other undesirable features. We also cut mailing costs by culling out duplicate records and ensuring consistent formatting.

Our services reduce waste and improve results by ensuring you're talking only to realistic prospects. They also reduce the risks of damage to your brand - or even exposure to public ridicule - that can result from details that are incorrect or in some way offensive to the recipient.

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Suppression

The more you rely on data for marketing in your business, the more important the quality of that data becomes.

Suppression — removing people who are obviously out of the market, who no longer live at the address, or who, for some other reason, are inappropriate targets — is a huge issue for marketers: 11% of the UK population move and over 0.5 million die every year.

The costs of mailing to people who aren’t there are enormous. Imagine the consequences of, say, sending
a ‘new baby’ pack to parents who have just lost a child....

To deliver the most thorough suppression service possible, we spread the net wide and dig deep. We check and double check the database you're using against a range of files from third party and industry sources including:

• The Millennium Group
• Mortascreen
• Royal Mail
• National Change of Address Register (NCOA)
• Universal Suppression File
• The REaD Group
• Xpression
• The Bereavement Register (TBR)
• Goneaway Suppression File
• Experian
• The Suppression File
• Acxiom
• Purity
• Equifax
• disConnect
• DMA
• Mail Preference Service (MPS)
• Telephone Preference Service
• Corporate Telephone Preference Service
• Baby Mailing Preference Service.

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