How We Do It
Our approach gets results for clients, and that's been recognised by our peers in the industry.
They've rewarded us with a clutch of awards including:
- Data Strategy Awards - Highly Commended, Best Use of Data in Retail 2007
- Data Strategy Awards - Finalist, Best Use of Data for a Financial Product 2007
- TFM Awards 2007 - Commended, Judges Special Award, Best Integrated Marketing Technology Campaign of the Year
- Data Strategy Awards - Winner, Best Use of Data in Information Technology 2006
- Data Strategy Awards - Finalist, Best Use of Data in FMCG 2005.
Working with you day-to-day
Day-to-day, your first point of contact is with a Data Lateral consultant assigned to your project.
With wide experience in a range of business sectors our consultants understand that while we're driven by algorithms, regression models, answer trees and the like, the real value of our work is in the tangible results we deliver.
They also appreciate that we must be answerable to management teams and marketers who may not find our methods as exciting as the outcomes.
Your Data Lateral consultant will manage your project through to completion. You enjoy a single point of contact and continuity with someone who knows what you're aiming for.
He or she works with you to develop the brief then proposes ways of working to suit your delivery needs, and also a definition of successful outcomes. Your consultant will have the support of a full Data Lateral team including client services, programmers, developers and analysts.
Developing staff
We ensure our staff keep up with latest developments in their field with a host of career and professional development opportunities. This includes ongoing training in the latest programming and analysis techniques using the latest 'best in class' software and technology from partners including:
- Alterian
- Capscan
- SPSS
- Microsoft SQL Server
- Microsoft Visual Studio (.net)
