Prospect Tools: Looking Beyond The List

Many marketers are looking beyond purchasing lists, even 'look alike' lists, to generate their own purpose-built prospect pools.

Data Lateral has used this process with excellent results for a number of clients, reducing the costs of data acquisition, processing and outputs; and enhancing conversion rates by providing a more qualified pool of prospects.

With our expertise and advanced data handling capabilities we can:

• Help you identify and acquire promising data sets from various sources — from the public domain (eg. electoral roll, motor vehicle registration), from other third party suppliers or from your own data acquisition programmes such as sponsored questionnaires and sales promotions
• Integrate the information from different data sets, then analyse it against your pre-defined criteria with advanced predictive modelling techniques such as Chaid and Regression
• Create and manage your prospect pool database, including keeping it cleansed for future analysis and usage with comprehensive deduping and suppression.