What We Do

What We Do

Your data toolbox

Data Lateral offers a carefully-chosen toolbox of services to give your business the tangible benefits of accurate, accessible and wisely-used data.

At the core of our business is a team of experts with in-depth skills in data manipulation, analysis and management.

They are supported by a team of experienced Data Lateral business consultants who understand that Return on Investment is everything.

Together they offer tools to provide the data solutions you need today while positioning your business for the future:

Looking to the future

Data is the knowledge that lets you talk to people directly about things that matter to them at times they’re most likely to listen - to acquire new customers, strengthen existing relationships, and grow profits.

A wealth of customer information is available already, from third-party sources and your own files. Far more is yet to come from increasing digitisation and the rush to electronic channels like email, the Web and SMS.

The possibilities are exciting and we’d like help you explore them.

Data Lateral can support you with:


  • Cleansing, enhancing and optimising marketing and transactional data
  • Designing, building and hosting sophisticated marketing databases
  • Identifying valuable new business opportunities with insightful analysis

Available as stand-alone options or packaged in the combinations you need for your task, our services are all designed to help you break down barriers and make your communications with consumers more relevant, timely and profitable.